Six SEO services.
How we use them ourselves.
Links, content, on-page, technical and off-page work, planned together so every part pulls in the same direction. It is how we rank our own sites in the Nordics, Japan, Korea, Thailand, Latin America and further afield.
SEO Butler helps with two things: article placements that carry a backlink, procured through the marketplace, and native-language content. That is all. Nobody builds links in a vacuum, though, and we kept getting the same question from customers: the links are live, what now? So we wrote down how we do the rest, because we do it every day on a portfolio of websites of our own.
These six pages are that write-up. Each one explains how we approach the area, what we would do first and where most sites go wrong. If you are buying links from us, they are also a fair description of the standard every publisher in the marketplace is checked against. What you can actually order is the two parts we are set up to deliver: placements in the marketplace, and native-language content for your own pages or for the placements.
Search Engine Optimization
Keyword research, page structure, content, technical health and links, planned as one campaign so every part pulls in the same direction. How we run it on our own sites.
Read more →02
Link Building
Editorial placements on real publishers, in the language of the market. You pick every domain yourself in the marketplace, with its traffic and metrics in front of you.
Read more →03
Off-Page SEO
Links, brand mentions, digital PR and review presence: the authority signals you cannot create from your own site, and how we keep them looking like a growing brand rather than a campaign.
Read more →04
On-Page SEO
Titles, headings, copy depth, internal links and schema. Usually the fastest ranking gain there is, because the traffic is already close. What we check before a page of ours gets a single link.
Read more →05
Technical SEO
Crawling, indexing, rendering, Core Web Vitals and migrations, the foundation everything else sits on. The checklist we run on every site we own.
Read more →06
Content Creation
Written from real search data by native speakers in each market, delivered formatted, internally linked and ready to publish. This one you can order.
Read more →Not sure where to start?
Tell us the pages that matter and the markets you sell in, and we will tell you which of the six we would look at first on a site like yours. No pitch attached.
SEO campaign builder: which parts of SEO does your site actually need?
Three questions. At the end you get the mix we would run on a site like yours, in the order we would run it, because sequence is what separates a campaign that compounds from one that stalls.
How old is the site you want to rank?
Has anyone audited the build since launch?
What does the backlink profile look like?
Where is the ceiling right now?
Technical → content → links
- 1Technical SEOCrawlability, indexation and Core Web Vitals before anything else. Links pointed at pages Google cannot crawl are money set on fire.
- 2Content creationA new site has nothing to rank. Build the pillar page and the cluster that answers what buyers actually type.
- 3Link buildingStart from month three. A six-month-old domain taking 40 links a month looks like exactly what it is.
Content → on-page → links
- 1Content creationWith a clean build, publishing is the bottleneck. Topic clusters beat one-off posts every time.
- 2On-page SEOTitles, internal links and entity coverage from day one rather than as a retrofit.
- 3Link buildingOnce there are pages worth linking to, authority turns them into rankings.
Links → on-page → top-ups
- 1Link buildingAn established site with no links is the clearest case there is. Referring domains are the variable holding it back.
- 2On-page SEOMake sure new authority lands on pages built to convert it.
- 3Backlink marketplaceTop up between campaigns with placements you pick yourself, at a price you see before you buy.
Audit → disavow → rebuild
- 1Off-page SEOAudit what already points at you and work out which links hold the site down rather than up.
- 2Disavow only what is genuinely toxicSparingly. Google ignores most junk on its own — the file is for the links it does not.
- 3Link buildingRebuild with editorial placements so the next audit reads clean.
Match the pace, then pass it
- 1Set a monthly link targetGrowing slower than the sites above you means the gap widens every month you stay level.
- 2Off-page SEOAnchor mix, topical relevance and brand signals — the parts of off-page that are not just link counts.
- 3Content creationNew linkable pages give the campaign somewhere to point that is not the homepage.
On-page → internal links → authority
- 1On-page SEOPage two usually means relevant but not the best answer. Intent match and depth move it before links do.
- 2Internal linksThe cheapest ranking lever you own, and the one most sites leave on the table.
- 3Link buildingTargeted links to that URL, not the homepage, once the page itself is right.
Hreflang → native content → local links
- 1Get hreflang rightMissing return tags are the most common reason a new market never gets off the ground.
- 2Native-language contentTranslated content ranks like translated content. Written-in-market content ranks like a local.
- 3Links from that countryLocal ccTLD placements are what tell Google you belong in that index.
