Authority earned beyond your own site.
What happens away from your website still decides how search engines judge it. Off-page SEO is earning the links, mentions and brand footprint that make a site safe to rank. We do not sell it as a service. This page is how we do it for our own sites.
THE MARKETS WE BUILD LINKS IN
The markets we build links in
Why off-page work is the hardest to fake.
On-page and technical SEO you control. Off-page is what other people say about you. That is why search engines weigh it so heavily, and why it takes longest to build.
It is also where most budgets are wasted. Here is what we do instead.
Links from sites with readers
Traffic and topic before price. Every marketplace site is run to that standard. Brand mentions count too, linked or not, so we build them alongside links.
A profile that looks earned
Anchor spread, publisher size and pace planned to look like growth. Start from what the sites above ours have that ours do not.
Clean-up when needed
Inherited a toxic profile? Audit and disavow before adding anything.
Anchor text mix calculator: how many exact-match anchors is too many?
Over-optimised anchor text is the most common self-inflicted off-page problem there is. Set your profile size and how aggressive you want to be, and see the split a natural-looking profile should land on — and where the line sits.
1 = brand-safe. 5 = pushing hard on commercial terms.
- Branded 156
- Naked URL 60
- Generic 42
- Partial match 24
- Exact match 18
Comfortably inside the safe band.
What each anchor type is for
| Type | Example | Job it does |
|---|---|---|
| Branded | SEO Butler | Carries the profile. Real editors link to a brand by its name, so this is what natural looks like. |
| Naked URL | seo-butler.com | Costs nothing in risk and buys credibility. Forums, citations and news mentions produce these on their own. |
| Generic | read more, this guide | Filler that keeps the distribution human. Passes little on its own, but its absence is conspicuous. |
| Partial match | this link building agency | The workhorse. Relevance without the footprint of an exact-match anchor. |
| Exact match | buy backlinks | Strongest signal, highest risk. Single digits as a share, on strong pages only. |
Anchors are only half of off-page. Where the link sits, how relevant the page is, and whether the site has real traffic all matter more than the words in the anchor. Pace it with the link velocity planner.
How we run off-page work on our own sites.
Off-page is a programme, not a purchase. This is the sequence.
Audit and benchmark
Map current backlinks, anchors and mentions, and flag anything to disavow. Then pull the profiles above you and quantify the gap.
Target and anchor plan
Money pages, supporting pages and the anchor mix for each, month by month.
Placements, mentions, measurement
Editorial links from the marketplace, plus PR and community presence, by native speakers. Monthly referring domains, rankings and traffic, adjusted to what moved.
What off-page covers.
Broader than link building. A brand that shows up in more places earns links more cheaply.
Editorial link building
Placements on real publishers, written for their audience, through the marketplace.
Digital PR
Stories and data that give journalists a reason to cite you.
Brand, reviews and community
Profiles, listings and reviews kept consistent. Presence where your customers already talk. No spam.
What people find when they check you
Brand-name results are part of the funnel.
Topic beats domain rating
A relevant publisher with modest metrics moves rankings more reliably.
Cleaning up someone else’s work
Audit, disavow, rebuild. We have done it on our own sites.
Doing it properly versus doing it cheaply.
If off-page has burned you before, this is usually why.
Pace
Steady growth beats a spike you have to explain later.
Spread and relevance
Different publishers, sizes and anchors, not the same five sites every time. Sites that already write about your topic.
Evidence
URL, anchor and target page for every link. The marketplace gives you that.
| SEO Butler | Cheap packages | |
|---|---|---|
| Publisher choice | Topic and traffic checked | Whatever is in stock |
| Anchors | Planned across months | Exact match, repeated |
| Beyond links | PR, mentions, reviews | Links only |
| Toxic clean-up | Audited and disavowed | Ignored |
| Pace | Matched to your growth | All at once |
| Reporting | URL, anchor, target page | Domain list |
The rest of the campaign
Off-page works fastest when the pages it points at are clean and correctly targeted. The part we sell is the placements. Read about all six SEO services, or tell us what you are trying to rank.
Frequently Asked Questions
Common questions about off-page SEO, links and brand signals.
What is the difference between off-page SEO and link building?
Link building is one part of off-page. Off-page also covers mentions, PR, reviews and listings. Links carry the most weight; the rest makes them cheaper to earn.
How long does off-page SEO take to work?
First movement in four to twelve weeks. Meaningful change in three to six months. It compounds.
Can off-page SEO hurt my rankings?
Done badly, yes. Bulk links, irrelevant placements and repeated exact-match anchors leave a pattern.
Should I audit my existing backlink profile first?
Yes. It is where we start on our own sites. Our disavow guide walks through it.
Is digital PR better than buying links?
Sometimes. Where a story earns coverage on its own, it is better value. For most sites it is both.
Which markets can you work in?
Nine: Denmark, Sweden, Finland, Norway, Japan, South Korea, Thailand and Latin America, plus international.
How should off-page work be reported?
Monthly and simply: new referring domains, exact URLs and anchors, ranking movement, next steps.
Do you run off-page campaigns for clients?
No. We sell the placements and the content. The routine on this page is yours to follow.