Content built for growth, in any market.
Content is what links point at and what rankings are built on. It is one of the two things we sell. Written by native speakers in every market we cover, so a Finnish page reads like it was written in Finland.
THE MARKETS WE BUILD LINKS IN
The markets we build links in
Why translated content stops working.
Most agencies write in English and translate. It is cheaper, and it reads like it. Search engines spot it now. Readers always did.
We write from the search, in the language, by someone who lives with it.
Native writers, briefed from the SERP
A Norwegian page by a Norwegian writer, from Norwegian search data. Every brief starts with what already ranks and the gap to close.
Your voice, kept
Your style guide, or your existing pages if you have none.
Formatted, reviewed, ready
Headings, internal links, metadata and image guidance included. An editor checks every piece for accuracy, structure and tone.
Content brief generator: a writer-ready brief in one click
Most content underperforms because the brief was a keyword and a word count. Set the intent and the market and this builds the brief we would hand a writer: structure, depth, entities to cover and the internal links to place.
Format: in-depth guide.
A brief is a hypothesis about what the SERP wants. Check it against the live results before you commission the piece. If page one is nine comparison tables, no essay is going to break in. For non-English markets, brief the writer in-language rather than translating afterwards.
How content gets made.
Same process for one landing page or fifty articles a month. Same process for your site and ours.
Research and brief
What people search in that market, and what they want when they do. Then the target search, angle, sections, internal links, word count and pages to beat.
Draft and edit
A native speaker with knowledge of your vertical. Accuracy, structure, tone and intent, checked by an editor.
Delivery
Formatted, metadata written, internal links in. Ready to paste.
What we write.
Content for your own site and for the placements that point back at it, held to the same standard.
Landing and service pages
Built to convert as well as rank.
Guides, blogs, comparisons and reviews
Depth pieces that earn links and support the pages that sell. The formats that win competitive verticals, written to be useful.
Placement articles
The content that carries your links on other sites. Order it with the placement.
Written by people who know the subject
Casino, iGaming, finance and crypto writers who understand the rules and the reader.
Nine markets, native in each
The Nordics, Japan, Korea, Thailand, Latin America and international English.
From one page to a monthly programme
Scale up or down without changing writers.
Written content versus generated content.
We use tools for research, clustering and outlining. We do not publish machine drafts and call them articles. They do not hold up, on our sites or yours.
Accurate and specific
Facts checked, not assumed. About your product, not the category.
Structured for the search
Sections in the order the reader and the SERP expect.
Consistent
Same voice on every page, in every language.
| SEO Butler | Cheap alternative | |
|---|---|---|
| Writer | Native speaker, sector knowledge | Translated or generated |
| Brief | From live SERP data | Keyword and word count |
| Editing | Human editor on every piece | Spell check |
| Voice | Matched to your brand | Generic |
| Delivery | Formatted, linked, metadata | Raw text |
| Reuse | Written once, for you | Recycled outline |
The rest of the campaign
Content feeds everything else: the pages on-page tunes, the assets links point at, the articles that carry placements. Read about all six SEO services, or tell us what you are trying to rank.
Frequently Asked Questions
Common questions about how we plan, write and deliver content.
Which languages do you write in?
Swedish, Finnish, Norwegian, Danish, Japanese, Korean, Thai, Spanish, Portuguese and English. Every piece by a native speaker.
Do you translate or write from scratch?
From scratch, from search data in that market. Translation is available but usually performs worse.
Do you use AI to write the content?
For research, clustering and outlining. The writing and editing are done by people.
Can you match our tone of voice?
Yes. Send a style guide, or we work from your existing pages and agree the tone first.
How is the content delivered?
As a document, ready to paste: headings, internal links, title and meta description. We do not work inside your CMS.
How much content do I need?
Depends on the gap to the sites above you. Start with the commercial pages that already earn money. Send us the keywords and we will say what we would write first.
Do you write for regulated industries?
Yes. Casino, gambling, iGaming, finance and crypto are our main verticals.
Who owns the content?
You do, once delivered and paid for. We never resell it.